SOFT SAVING: HAPPINESS NOW, SAVINGS STILL

Soft Saving: Happiness Now, Savings Still

Redefining the Purpose of SavingFor years, typical economic recommendations has leaned greatly on the principles of frugality, postponed gratification, and hostile conserving. From eliminating early morning coffee to forgoing holidays, the message has actually been loud and clear: save currently, enjoy later. Yet as societal values change and i

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